Choosing a domain name

This can be an exhaustive task as nearly any name you can think about is already registered. However, on the other side, we now see quite a list of custom top-level domains.

In this article, I will cover some tips that will allow you to make the best choice.

domain anatomy
Courtesy: brandyourself.com

Brand

If you already have a brand name or company name, try to use the same whole name or subset of the name in the domain name. The latter will make it relevant to the content you are exposing to the people.

If its a subbrand, you can either use a subdomain or a separate domain name.

Accessibility

  1. Try to use plain English words for the domain name.
  2. Do not use numbers unless necessary.
  3. Do not use vowels.
  4. Avoid grammar mistakes.

Easy to remember

  1. Try to keep it short.
  2. Keep it simple – no fancy combination.
  3. Use known Top-level domain extension.
  4. Or a country domain extension.

To avoid

  • Grammar mistake – unless done intentionally
  • More than 20 characters long
  • Usage of non-Latin characters – use only a to z.
  • Domain name as a number.
  • Successive dash (example; i–t.com)

I hope you have the above info quite useful.
Thanks for reading.