It is the first question that someone should ask before looking for a domain name and web hosting.
What I’m trying to achieve when doing so?
Some of the reasons are as follows:
- It’s cool
- My friend or competitor has one, so I should have one.
- I need one to put on my business card.
- I want others to see my site or product/services that I sell.
- I’m applying for something, and it requires a domain name.
- I want to become rich.
- I want to phish someone.
- I came across a cool name which I want to work on it afterwards.
- Or lastly, there is a promo, and I need to buy a name.
Is it a necessity?
It depends on the type of business that you are operating. I’ve seen many businesses that operate without having a website, and the latter does not bring any additional value for them.
- What message are you trying to convey in your website?
- Why does someone need to come to your website?
- How frequent will the website be updated?
These are the critical questions that you will need to ask yourself before building one. Some clients often left their websites in the same state that it was when it went live. No content update nor security patches installed. Such action leaves the website vulnerable to attacks, and this can be very disastrous for e-commerce websites or big brands.
Off the shelf solutions
Everyone wants to save some money and think that designing a website is easy. The answers are yes and no. If you want an amateur job, you can use some site builders like “wix.com”. But if you want a professional look and something that can drive your organic traffic, you should hire a professional. Your website represents your image. If it has an amateur look, people will be hesitant to buy as it may appear to be a scam.
Conclusion
Before jumping to an internet presence, try to set up the objectives and purpose of the site. Also, try to set up a long term plan and success metrics to measure its success in the future.
Thanks for reading